Bally Fitness, also known as Bally’s Total Body Fitness is one of the most well-known gyms in the United States. Their focus is on total body fitness and they ensure that their customers achieve this goal by providing them products and services designed towards this end. Customers will find a high energy environment at Bally Fitness gyms that is more conducive to achieving physical fitness than their competitors.
Bally Fitness began its operation in 1983, when Bally Manufacturing, a producer of slot machines bought Health and Tennis Corporation of America and Lifecycle. Within four years of the acquisition, Bally Fitness grew to become the world’s largest owner of fitness centers. Additionally, the company also bought Nautilus Fitness Centers and American Fitness Centers. In 1995, all of these fitness centers became known as Bally Total Fitness.
At present, Bally Total Fitness has a total of 41 gyms across the United States. At its peak in 2007, it operated 440 gyms in the United States and other countries around the world. These countries include China, Korea, Mexico, Canada and the Caribbean countries. But because of business considerations they sold a number of gyms to interested buyers. In November 2011, they sold 171 gyms to LA Fitness and in April 2012, another 39 gyms were sold to Blast Fitness. Their headquarters is located in Chicago, Illinois.
Membership fees in Bally Fitness are one of the most affordable in the industry. There are different amounts of membership fees which depend on the type of membership a customer will choose. A customer can choose to pay a monthly fee, or an annual fee. Monthly fees range from a low of $14.99 to a high of $19.99. Whatever types of membership a customer chooses, an initiation fee is always charged which is $29.99.
The company policy of Bally Fitness is to keep their facilities clean throughout the day. To keep their facilities in tip top shape, they also utilize an overnight service that cleans their gym; especially in the areas where their staff has no access to while their members are using the club. In addition, members are provided with disinfectant sprays and paper towels.
Bally Fitness provides their customers the latest cardio and strength equipment from the best gym equipment manufacturers like Star Trac Fitness, Life Fitness and Precor. These are rather expensive machines therefore this company keeps and maintains them well to maximize their value. Any piece of equipment that is worn out or malfunctioning is replaced to ensure that they are safe for customers to use.
Since membership fees in Bally Fitness are very affordable, a lot of people patronize their facilities. Therefore, a customer can expect a heavy crowd of people in the gym, especially during peak hours. However, a customer can have more space if he uses the gym at off-peak hours, but that depends on his schedule. The most convenient time is right after the gym opens.
There are Bally Fitness gyms that have excellent amenities. For instance, the plush Bally Fitness gym in Las Vegas has a Blu Pool where customers can take a swim. There are also 8 full-size tennis courts with illumination for those who love to play tennis at night. A spa is also open to their customers who would want relaxing massages, hydrotherapies and body wraps.
Since there are many customers using the services of Bally Fitness, there will be customers that will be satisfied with their services and there will be customers that will have some complaints. Reading some of these reviews will give the impression that there are more customers who have complaints than those who were satisfied. Most complaints are directed against their staff on the floor thus reflecting on the low quality of the customer service they are providing. The management of this company should focus on this aspect of their operations if they want to stay on top of their game.
With Bally Fitness, this is one of the areas that you won’t find any fault. Most of their gyms, if not all, are well provided with locker rooms and showers. Security is one of the things that Bally Fitness provides their customers very well.
Bally Fitness has all the gym equipment and machines that any customer will need to improve their strength and form. It has also the amenities that will make anyone’s gym experience a good one. But this experience could be better if the company will concentrate on improving their customer service. Thankfully, not all of their gyms have this problem. But for the gyms having such issues, they should take note of the complaints and aim to improve.
[usrlist “Number of Locations:8” “Membership Fee:9” “Cleanliness:8” “Workout Machine Maintenance:9” “Too Busy:7” “Amenities:9” “Customer Service:8” “Locker Room and Shower:9” “Overall Experience:8”]