Planet Fitness is a group of fitness centers with over 800 locations scattered in various parts of the country. The group has its headquarters in Newington, New Hampshire. The gym’s advertising slogan is “Judgment Free Zone” and targets neophyte or casual gym goers.
The company has earned notoriety for its marketing campaign. In 2011, the company aired a series of TV commercials that openly criticized gym rats who tend to alienate casual gym users. Its rules are also geared at discouraging members from becoming hardcore bodybuilders. It has more cardiovascular equipment than free weights.
Still, it has remained relevant despite the backlash because of its 24/7 services and affordable gym membership fees. In fact, it is considered as the fastest growing gym franchise in the United States.
There are more than 800 Planet Gyms around the United States. It is present in all the states except for Montana and Wyoming. It is also present in Puerto Rico.
The company offers franchises to interested investors. With a good number of branches nationwide, there should be a Planet Fitness gym near your home.
Compared to bigger gyms, Planet Fitness offers more affordable gym membership fees. The basic monthly fee is around $10, which gives you unlimited access to home club and fitness training. The good news is that you don’t have to pay a joining fee which is common in other gyms.
But if you are willing to shell out $20 a month for the black card, you get privileges like access to tanning beds and hydro massages. You also receive discounts on cooler drinks and could bring in a guest to work out. And you may work out in any Planet Fitness location.
Most Planet Fitness gyms are clean, thanks largely to its employees who are committed to maintaining cleanliness in all parts of the fitness centers they are assigned in. As a matter of fact, Planet Fitness offers incentives to its employees who can maintain gym cleanliness. This is in stark contrast to industry-wide practice of gyms to incentive personnel who can bring in more members.
All Planet Fitness gyms are equipped with the standard cardio and weight training equipment like rowers, treadmill, elliptical and barbells. Since most of its gyms are new, their equipment is new and in good shape.
But because the fitness center targets casual gym goers, don’t expect dumbbells that weigh more than 100 pounds, or equipment like squat racks and Olympic benches.
The business model of Planet Fitness, after all, is to attract novice and casual gym goers so there’s no point to bring in gym equipment that only bodybuilders will be able to use.
Planet Fitness gyms tend to be packed during weeknights. If you want to avoid bumping with other gym members, try going to a Planet Fitness gym during wee hours, or weekend nights.
Planet Fitness gyms offer amenities like hydro massage and tanning services. Aside from these don’t expect much from a Planet Fitness gym.
When you sign up for a Planet Fitness membership don’t expect to have a personal fitness trainer. Instead you’ll be made to follow its rules that hard-core gym goers will frown on. For instance grunting is prohibited inside the gym. The same goes for limited use of barbells, banning of excessive noise caused by dropping of weights and prohibition of psyching up rituals commonly done by pro bodybuilders.
In terms of customer service, Planet Fitness has one of the best in the business. You will feel at home in Planet Fitness gyms. Instead of the usual plastic ID swipe, the gym personnel will key in your ID number so they’ll know your name. You will be greeted by the staff as you enter the premises.
Private locker rooms are unheard of in most Planet Fitness locations. Since the chain of gyms offers one of the cheapest membership fees in the country, these extra amenities like locker rooms are not offered in Planet Fitness locations.
Planet Fitness has very basic facilities that you should not expect spacious shower rooms. Depending on the location, a typical Planet Fitness gyms has two to three shower areas. Again the basic amenities explain why Planet Fitness has very low membership fees.
Planet Fitness is a no-frills chain of gyms that offers very affordable membership fees. It also appeals to a particular group of gym goers, and this is shown by the limited number of gym equipment and distinctive rules implemented by gym personnel. Overall if you are looking for a gym that will give you a head start in your fitness goals then try Planet Fitness.
[usrlist “Number of Locations:8” “Membership Fee:9” “Cleanliness:9” “Workout Machine Maintenance:7” “Too Busy:7” “Amenities:5” “Customer Service:9” “Locker Room and Shower:5” “Overall Experience:8”]