Gold’s Gym is a fitness center chain based in the United States but with locations around the world. Since the founding the company has expanded its operations continuously and now has more than 700 locations in 42 US states and 30 countries. To date, Gold’s Gym has a membership of more than 3.5 million, with almost equal number of male and female members.
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Gold’s Gym was founded in 1965 by Joe Gold in Venice Beach, California and quickly established a solid reputation among bodybuilders, including Arnold Schwarzenegger. In 1977 the fitness center was featured in the movie Pumping Iron, raising public awareness not just of bodybuilding but the gym itself. Such was the impact of the film and the gym on people that today it’s regarded as a milestone in bodybuilding culture.
Joe Gold sold the gym in 1970, and TRT Holdings is the current owner. However, the center will always be associated with Joe, who used his knowledge of fitness when he opened the first location of Gold’s Gym in Pacific Avenue on Venice, California. What made the fitness center so popular were their state of the art equipment and the fact that those who participated in the programs got results. Following the release of Pumping Iron, Gold’s Gym became known as the bodybuilder’s haven, and the place to bee if you wanted to get in shape and earned the moniker “Mecca of Bodybuilding”.
Aside from professional bodybuilders, athletes and celebrities began patronizing Gold’s Gym, including The Rock, Keanu Reeves, Jodie Foster, Tiger Woods and Jessica Alba. The company’s name is also being licensed for clothing, fitness equipment and other products. The main headquarters is currently at Irving, Texas, and as the center gained popularity operations expanded overseas, and they now have locations in Peru, India, Mexico, Saudi Arabia, Egypt and the UK among other countries.
Today Gold’s Gym is privately owned, with TRT Holdings buying it from Brockway Moran & Partners in 2004. The CEO and President is Jim Snow with David Fowler the senior divisional vice president and senior vice president of accounting and finance Aaron Watkins. In 2004, Gold’s Gym opened the Gold’s Gym Fitness Institute which is now serving as the company’s think tank on health and fitness issues. In addition to this, Gold’s Gym also runs a wellness program in the US, and counts Exxon Mobil, American Airlines and the US House of Representatives and Whole Foods among the clients.
Membership fees at Gold’s Gym vary and depend on the location and the type of membership you apply for. On the average it is $30 to $36 a month, although some locations may charge $40 to $50, but that includes a personal trainer and additional amenities. If you’re not sure you should contact the nearest Gold’s Gym location and inquire about the fee. You may also visit the official website and get a free VIP pass or free class pass.
Gold’s Gym is known for continuously updating their gym with all the latest equipment you need. Aside from offering strength training and cardio equipment, their gyms also have several exercise programs including Pilates, endurance training, mixed martial arts, group cycling, yoga and Zumba among others. In addition, they have skilled and certified personal trainers and staff who will attend to your needs.
The gym also has several programs that is going to help you get started, such as their workout builder, which will take vital data from your body and use it to create a personalized workout plan. Besides their numerous fitness tools, each fitness center has various amenities including Cardio Cinema where you can watch movies while working out, great if you get bored when doing fitness routines.
Their Group Exercise Studio is a temperature controlled environment for Zumba, Les Mills and Mind & Body classes. All of these classes take place on specially designed flooring with sophisticated sound systems, and all supervised by certified trainers. In addition, Gold’s Gym Kids Club provides children with a safe place where they can play and engage in other kid friendly activities.
Those who become members of Gold’s Gym can also avail of the services of personal trainers who will provide the motivation and the instructions necessary so you can achieve and exceed your goals. All the training takes place in a controlled environment and will help you find the right workout to fit your schedule. Each gym also has functional training tools like rocker boards, kettle bells and training ropes, and their Cycle Studio allows you to pit skills against your friends while getting a workout.
Gold’s Gym also has several programs aimed at improving your fitness, including the Gold’s Gym Challenge, webinar education and cycling events you can participate in to support various causes.
For more information about Gold’s Gym, visit their official website.